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William Bernbach quotes

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American advertising executive, 1911-1982
William Bernbach quotes
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    I Like this quote I dislike this quote“An idea can turn to dust or magic, depending on the talent that rubs against it.”

 William Bernbach quote

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    I Like this quote I dislike this quote“All of us who professionally use the mass media are the shapers of society. We can vulgerize that society. We can brutalize it. Or we can help lift it onto a higher level.”

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    I Like this quote I dislike this quote“Nothing is so powerful as an insight into human nature . . . what compulsions drive a man, what instincts dominate his action . . . if you know these things about a man you can touch him at the core of his being.”

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    I Like this quote I dislike this quote“Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.”

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    I Like this quote I dislike this quote“We don't ask research to do what it was never meant to do, and that is to get an idea.”

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    I Like this quote I dislike this quote“In advertising, not to be different is virtual suicide.”

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    I Like this quote I dislike this quote“Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed... but dull?”

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    I Like this quote I dislike this quote“In communications, familiarity breeds apathy.”

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    I Like this quote I dislike this quote“Advertising doesn't create a product advantage. It can only convey it.”

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    I Like this quote I dislike this quote“In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive.”

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