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Trevor Edwards quotes

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    I Like this quote I dislike this quote“It has to be of the people and authentic and credible. It's a self-governing community. Our job is to feed it, help it start, but then they'll fuel it. It's a long-term way of connecting with consumers.”

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    I Like this quote I dislike this quote“Our job is to reinvent the way that we connect with consumers. We have to make sure we stay in their world, stay connected, stay relevant, and, more importantly, we allow them to do what they want. It's their world, their lives. We give them the tools.”

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    I Like this quote I dislike this quote“As we saw the social networks grow in the US and elsewhere, we asked, 'What if this was around sports, a specific sport?”

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