“There's something that these athletes, beyond their physical talent, are doing that could be beneficial to all of us. Maybe it's their outlook on life, their eating habits, maybe it's their relationship with a higher power, maybe it's their positive thinking. Whatever it is, we feel we have enough access to these athletes to glean that information and relay it in an interactive fashion.”
“We all believe that white collar business men and women have lost the sense of what is right and wrong in the pursuit of financial success. Whether it's cutting corners or people not honoring their word, they're living by their set of rules as opposed to a set of rules that's larger than them.”
“We didn't want to be an executive training program that brings the employees to Mount Everest but we also didn't want to be seminar leaders who talk for eight hours in a hotel conference room. Those seem to be a lot of the options.”
