“The first thing that's going to attract people to this phone is the form factor. We think its going to start with the design and consumers will double-click to look deeper at the features.”
“What we set out to do with SLVR is redefine that [candy bar] part of our business. We wanted to take what was successful with the RAZR, and apply it to a new category, which we call blades.”
“Motorola is committed to meeting the diverse needs of today's consumers globally, offering them choices that best suit the needs of their professional and private lives. At the end of 2005, we launched several new mass market candy bar handsets, and with the addition of the stylish and inspired W220, our first value-priced clamshell handset with a built-in FM radio, we are building on the momentum of our mass market portfolio.”
“Motorola is the global leader in delivering Bluetooth accessories for the cellular market therefore it is natural for us to drive the capability across all tiers of our broad handset portfolio. The SLVR L2 and V195 are perfect products for enterprise consumers who want the convenience of Bluetooth, a great feature set, and outstanding design at an affordable price.”
