“Getting your mind right means ... everyone in your business - every person who will be engaged in hunting your Elephant, every executive, manager, accountant, service representative, delivery person, mechanic, creative writer, and board member your Elephant might come in contact with. Bag the Elephant!”
“But neither of these paths promises you a good chance of surviving and thriving over the long haul. You're more likely to end up among the tens of thousands of businesses in the U.S. that quietly fizzle or spectacularly flame out every year.”
“A major mistake is client dependency, and it's a common misstep. A big company may require time and resources, but that shouldn't stop a small business from going after more big clients. The last thing you want is to hang all your business on one client.”
“With the kick-start provided by this first big client, GSD&M becomes the third-largest advertising agency in the United States by signing other clients, such as Sam Walton's revolutionary Wal-Mart, as well as DreamWorks,”
