“You start at zero and you don't have much to sing about. You have this odd marketing balance where you say, 'Well, I need to have some people come and use this thing so we can turn around and tell people we have it.”
“We're not gun shy. If we see reviews from customers challenging the claims of the manufacturer we will go to the manufacturer and ask them either to defend their position or clarify their claims.”
“We wanted this type of functionality for quite a while. It's always been a challenge of how to staff it and establish ROI with reading and policing the entries. The outsourced model was very appealing to us.”
