“We wanted to move beyond toe-dipping and really dive in. Almost half of the 41 million Hispanics in this country watch only or mostly Spanish language television, and we want to bring that audience to ABC.”
“I think there is a danger, when shows succeed, that people start to try to pick them apart and find out the secret to them, ... And the fact is that a lot of it is lightning in a bottle. It the combination of a multitude of a elements.”
“I think there is a danger, when shows succeed, that people start to try to pick them apart and find out the secret to them. And the fact is that a lot of it is lightning in a bottle. It's the combination of a multitude of elements. So I think when you start to say, 'OK, why did Lost work? Why did Desperate work?,' there's a danger in trying to imitate the elements of why that worked.”
“I've been really impressed by what some of the Spanish-language stations have been doing in the larger markets, and I think you can't deny that kind of presence. There is a huge audience out there, 41 million plus. Half of those people don't watch any English-language broadcast. We thought it was time to step up [and reach this market], and wanted to do it with some of our hit shows.”
