“As more research comes out about how many hours people are spending during their workday online -- shopping, getting your weather update or whatever it is -- advertisers are wanting to get in front of those eyeballs.”
“If Time can put up a property that will draw eyeballs in, the advertisers should follow. It's going to be an interesting play -- to see what the traffic is going to be and who the readers are.”
“It's being closely watched by the industry as a whole, as more and more magazines move beyond experimenting with the Internet to fully incorporating the web element into their business plans.”
