“[Cool-named writer Damien Cave adds that current consumers demand a conservation effort marketed] more like a trendy line of sneakers. ... has to be grass-roots driven and you have to allow people to participate in fun, creative ways.”
“It's pretty complex because you can't point to one thing that drives them. At any point and time, one factor could be out of balance with the other ones and they could make a move.”
“Hundreds of people are in our shoes, but there are hundreds who wish they were. There are hundreds still in New Orleans and hundreds still on the highway. I'm so relieved and glad people are opening their hearts to us.”
“You have to fit their interests and how they participate. The worst thing you can do is take an open person and say they're not part of this community if they don't do this one act.”
“I think the Fed would prefer that they be predictable. I know they are accused of being secretive, but they really are not. They would actually like to be more transparent, but they can't always do that.”
