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    I Like this quote I dislike this quote“Global branding is behind the success of Pepsi. It is about how to manage a global brand successfully and add value to the brand.”

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    I Like this quote I dislike this quote“Competence and value underlie our turnaround.”

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    I Like this quote I dislike this quote“Good enough?is not enough. Pepsi builds its brand using a 360-degree marketing model by developing a marketing mix at every touch-point of consumers.”

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