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    I Like this quote I dislike this quote“Making profitable business decisions is the goal. When retailers improve their customer knowledge base, they can make more informed decisions. And smarter decisions support higher profits.”

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    I Like this quote I dislike this quote“The answers may surprise many retailers. It's easy to make assumptions about consumers or just blindly follow trends; but it's smarter to get the facts.”

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    I Like this quote I dislike this quote“By looking at the issue from new angles, we found that each household has a unique set of attitudes that influence its residents' buying habits—including everything from their physical activity levels to their propensity to support a particular political candidate. For example, one household may be the first to purchase new technologies, while another may wait years to adopt new technologies. We developed a unique new system to measure consumers' wide range of attitudes.”

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