“Studies demonstrate that the purchasing decision is three to four times higher when the user is actually reading content in his own native language. You already have an open window out there, by doing the globalization it's the first step in tapping the market and doing business overseas.”
“It's less than what you already spent to make your Web site. We're not recreating content, we are not recreating graphics or images, we are not recreating from scratch.”
“Often there is a different level of understanding for languages, I myself being bilingual and trilingual can attest to that. You can converse pretty well in English, but that doesn't mean you are going to feel comfortable reading an e-mail, document or even purchasing something online in English.”
