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Morris Hite quotes

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    I Like this quote I dislike this quote“It takes good clients to make a good advertising agency. Regardless of how much talent an ad agency may have, it is ineffective without good products and services to advertise.”

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    I Like this quote I dislike this quote“Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't.”

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    I Like this quote I dislike this quote“Advertising moves people toward goods; merchandising moves goods toward people.”

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    I Like this quote I dislike this quote“There is more money wasted in advertising by underspending than by overspending. Years ago someone said that underspending in advertising is like buying a ticket halfway to Europe. You've spent your money but you never get there.”

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    I Like this quote I dislike this quote“To establish a favorable and well-defined brand personality with the consumer the advertiser must be consistent. You can't use a comic approach today and a scientist in a white jacket tomorrow without diffusing and damaging your brand personality.”

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    I Like this quote I dislike this quote“If an ad campaign is built around a weak idea - or as is so often the case, no idea at all - I don't give a damn how good the execution is, it's going to fail.”

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    I Like this quote I dislike this quote“The ultimate test of a finished account executive is his ability to write a sound marketing plan.”

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    I Like this quote I dislike this quote“There is no such thing as national advertising. All advertising is local and personal. It's one man or woman reading one newspaper in the kitchen or watching TV in the den.”

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About: Advertising quotes, Men and Women quotes, Television quotes, Newspapers quotes.
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    I Like this quote I dislike this quote“The agency's account executive should be able to step into the sales manager's shoes if the sales manager drops dead today.”

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    I Like this quote I dislike this quote“The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to give it memory value.”

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