“It's all about expanding your fan base. If you educate someone about a sport, they might not like it. But if you add an entertainment aspect to it and market to them, you'll draw them in, and they'll become fans even if they don't like the sport at first.”
“Most people think it is just really easy to get on these shows and at this point almost everyone knows someone who knows someone who has been on reality TV. (But) It is much less accessible than people think, ... How to Get on Reality TV.”
“If you take a basketball arena and say you're going to fill it with just hard-core basketball fans, it would only be about 40 percent filled. If you're really going to fill the arena, you need to market to people and make it entertaining so they'll want to come back.”
“Our distributed environment has thousands of servers and supports a cross section of all our applications -- from utility services such as e-mail to our core business applications.”
