“Those ads did push the envelope quite a little bit, and they got wrapped up in the whole (Jackson) controversy. They got a more negative reaction than they would have otherwise.”
“We listened more closely to our male and female drinkers. We're continually raising the bar on humor, and you find you can deliver humor and tell our stories in many different ways.”
“Our research has shown that we were on target with the 21-to-27-year-old beer drinker through our message and approach in delivering humorous ads with an unexpected twist.”
