“This has been one of the longstanding unfilled user needs. We saw a search need where we weren't providing users with the highest-quality results that we could.”
“Biased results? No way. Providing great search is the core of what we do. Business partnerships will never compromise the integrity or objectivity of our search results. If a partner's page ranks high, it's because they have a good answer to your search, not because of their business relationship with us.”
“We started with one of the easiest places to organize, websites. Given our talents and skills, now we're moving to other areas of information, like books, video and photographs.”
“We think this will be a very useful tool, but you will have to give up some of your privacy. For many of us, that trade off will make a lot of sense.”