“[Cell phones[ are as real a real-time medium as any, and they are interactive. So it's like the Internet and television fused into one, and you can put it into your pocket and take it with you.”
“We believe there is no better content experience, let alone a sports experience. By really focusing on something, you tend to get deeper and better at that than if you do a whole lot of things. There will be no wireless service that will deliver a better sports experience.”
“We've all had that Saturday afternoon commitment that kept us from the big game. We are positioning the service and our marketing around the idea that life will never get in the way of sports again.”
“That's the best screen on the market. The fonts are custom designed so you can fit a lot of information and make it very easy to read on a small screen.”
“Mobile ESPN has defined a new wireless category, and with that, we are positioning the service and our marketing around the idea that life will never get in the way of sports again. This is more than a phone -- it is like putting ESPN in your pocket.”
