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    I Like this quote I dislike this quoteYou now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.

 David Ogilvy quotes (Scottish born British military intelligence officer and later top advertising executive, 1911-1999)

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    I Like this quote I dislike this quoteDon't bunt. Aim out of the ball park. Aim for the company of immortals.

 David Ogilvy quotes (Scottish born British military intelligence officer and later top advertising executive, 1911-1999)

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    I Like this quote I dislike this quoteFirst, make yourself a reputation for being a creative genius. Second, surround yourself with partners who are better than you are. Third, leave them go get on with it.

 David Ogilvy quotes (Scottish born British military intelligence officer and later top advertising executive, 1911-1999)

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    I Like this quote I dislike this quoteHire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine.

 David Ogilvy quotes (Scottish born British military intelligence officer and later top advertising executive, 1911-1999)

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    I Like this quote I dislike this quoteIf it doesn't sell, it isn't creative.

 David Ogilvy quotes (Scottish born British military intelligence officer and later top advertising executive, 1911-1999)

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    I Like this quote I dislike this quoteNinety-nine percent of advertising doesn't sell much of anything.

 David Ogilvy quotes (Scottish born British military intelligence officer and later top advertising executive, 1911-1999)

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    I Like this quote I dislike this quoteThe more informative your advertising, the more persuasive it will be.

 David Ogilvy quotes (Scottish born British military intelligence officer and later top advertising executive, 1911-1999)

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