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“While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising.”
Jef I. Richards quotes (US advertising professor)
About: Truth quotes, Advertising quotes.
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31-40 Quotations of 51

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“When executing advertising, it's best to think of yourself as an uninvited guest in the living room of a prospect who has the magical power to make you disappear instantly.”
John O'Toole quotes
Similar Quotes. About: Advertising quotes.
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“The Death of Advertising? I think that's in the book of Revelation. It's the day when people everywhere become satisfied with their weight, their hair, their skin, their wardrobe, and their aroma.”
Jef I. Richards quotes (US advertising professor)
Similar Quotes. About: Advertising quotes.
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“Advertising is the 'wonder' in Wonder Bread.”
Jef I. Richards quotes (US advertising professor)
Similar Quotes. About: Advertising quotes.
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“The real fact of the matter is that nobody reads ads. People read what interest them, and sometimes it's an ad.”
Howard Luck Gossage quotes
Similar Quotes. About: Reading quotes, Advertising quotes.
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“There is no such thing as a Mass Mind. The Mass Audience is made up of individuals, and good advertising is written always from one person to another. When it is aimed at millions it rarely moves anyone.”
Fairfax Cone quotes (US advertising executive 1903-1977)
Similar Quotes. About: Mind quotes, Advertising quotes, Audiences quotes.
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“Advertising is what you do when you can't go see somebody. That's all it is.”
Fairfax Cone quotes (US advertising executive 1903-1977)
Similar Quotes. About: Advertising quotes.
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“Advertising is the art of making whole lies out of half truths.”
Edgar A. Shoaff quotes
Similar Quotes. About: Advertising quotes.
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“No company that markets products or services to the consumer can remain a leader in its field without a deep-seated commitment to advertising.”
Edwin L. Artzt quotes
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“Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.”
David Ogilvy quotes (Scottish born British military intelligence officer and later top advertising executive, 1911-1999)
Similar Quotes. About: Advertising quotes.
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“The business that considers itself immune to the necessity for advertising sooner or later finds itself immune to business.”
Derby Brown quotes
Similar Quotes. About: Business quotes, Advertising quotes.
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