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“While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising.”
Jef I. Richards quotes (US advertising professor)
About: Truth quotes, Advertising quotes.
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1-10 Quotations of 51

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“The man who stops advertising to save money is like the man who stops the clock to save time”

Similar Quotes. About: Advertising quotes, Men quotes.
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“Kodak sells film, but they don't advertise film. They advertise memories.”
Theodore Parker quotes
Similar Quotes. About: Advertising quotes.
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“Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.”
William Bernbach quotes (American advertising executive, 1911-1982)
Similar Quotes. About: Advertising quotes.
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“Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't.”
Morris Hite quotes
Similar Quotes. About: Advertising quotes.
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“Advertising isn't a science. It's persuasion. And persuasion is an art.”
William Bernbach quotes (American advertising executive, 1911-1982)
Similar Quotes. About: Advertising quotes.
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“Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'”
Jef I. Richards quotes (US advertising professor)
Similar Quotes. About: Art quotes.
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“In advertising, not to be different is virtual suicide.”
William Bernbach quotes (American advertising executive, 1911-1982)
Similar Quotes. About: Advertising quotes.
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“The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.”
Leo Burnett quotes (Pioneer American advertising Executive, 1891-1971)
Similar Quotes. About: Originality quotes, Advertising quotes.
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“Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'”
Leo Burnett quotes (Pioneer American advertising Executive, 1891-1971)
Similar Quotes. About: Advertising quotes.
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“The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.”
Leo Burnett quotes (Pioneer American advertising Executive, 1891-1971)
Similar Quotes. About: Advertising quotes.
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