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“What do you want to achieve or avoid? The answers to this question are objectives. How will you go about achieving your desire results? The answer to this you can call strategy.”
William E Rothschild quotes

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“However beautiful the strategy, you should occasionally look at the results.”
Winston Churchill quotes (British Orator, Author and Prime Minister during World War II. 1874-1965)
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“Leadership is a potent combination of strategy and character. But if you must be without one, be without the strategy.”
Norman Schwarzkopf quotes (U.S. Army officer who commanded Operation Desert Storm, b.1934)
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“Leaders establish the vision for the future and set the strategy for getting there; they cause change. They motivate and inspire others to go in the right direction and they, along with everyone else, sacrifice to get there.”
John Kotter quotes
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“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.”
Sun Tzu quotes (Chinese General and Author, b.500 BC)
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“Achieve success in any area of life by identifying the optimum strategies and repeating them until they become habits.”
Charles J. Givens quotes (American , )
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“The essential element of successful strategy is that it derives its success from the differences between competitors with a consequent difference in their behavior.”
Bruce Henderson quotes
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“Strategy should evolve out of the mud of the marketplace, not in the antiseptic environment of an ivory tower.”
Al Ries quotes
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