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“There is no such thing as a Mass Mind. The Mass Audience is made up of individuals, and good advertising is written always from one person to another. When it is aimed at millions it rarely moves anyone.”
Fairfax Cone quotes (US advertising executive 1903-1977)
About: Mind quotes, Advertising quotes, Audiences quotes.
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11-20 Quotations of 28

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“I have always believed that writing advertisements is the second most profitable form of writing. The first, of course, is ransom notes...”
Philip Dusenberry quotes
Similar Quotes. About: Writing quotes, Advertising quotes.
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“Advertising moves people toward goods; merchandising moves goods toward people.”
Morris Hite quotes
Similar Quotes. About: Advertising quotes.
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“Good advertising does not just circulate information. It penetrates the public mind with desires and belief.”
Leo Burnett quotes (Pioneer American advertising Executive, 1891-1971)
Similar Quotes. About: Information quotes, Mind quotes, Advertising quotes.
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“The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.”
Leo Burnett quotes (Pioneer American advertising Executive, 1891-1971)
Similar Quotes. About: Advertising quotes.
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“I have learned that you can't have good advertising without a good client, that you can't keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for.”
Leo Burnett quotes (Pioneer American advertising Executive, 1891-1971)
Similar Quotes. About: Advertising quotes.
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“You can fool all the people all the time if the advertising is right and the budget is big enough.”
Joseph E. Levine quotes
Similar Quotes. About: Advertising quotes, People quotes.
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“While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising.”
Jef I. Richards quotes (US advertising professor)
Similar Quotes. About: Truth quotes, Advertising quotes.
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“It is not necessary to advertise food to hungry people, fuel to cold people, or houses to the homeless.”
John Kenneth Galbraith quotes
Similar Quotes. About: Food quotes, Advertising quotes.
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“Advertising practitioners are interpreters. But unlike foreign language interpreters, adpeople must constantly learn new languages. They must understand the language of each new product, and speak the language of each new target audience.”
Jef I. Richards quotes (US advertising professor)
Similar Quotes. About: Language quotes, Advertising quotes.
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“If your advertising goes unnoticed, everything else is academic!”
William Bernbach quotes (American advertising executive, 1911-1982)
Similar Quotes. About: Advertising quotes.
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