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“There is more money wasted in advertising by underspending than by overspending. Years ago someone said that underspending in advertising is like buying a ticket halfway to Europe. You've spent your money but you never get there.”
Morris Hite quotes
About: Money quotes, Advertising quotes.
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11-20 Quotations of 32

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“Good advertising does not just circulate information. It penetrates the public mind with desires and belief.”
Leo Burnett quotes (Pioneer American advertising Executive, 1891-1971)
Similar Quotes. About: Information quotes, Mind quotes, Advertising quotes.
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“Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.”
William Bernbach quotes (American advertising executive, 1911-1982)
Similar Quotes. About: Advertising quotes.
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“Advertising mourishes the consuming power of men. It sets up before a man the goal of a better home, better clothing, better food for himself and his family. It spurs individual exertion and greater production.”
Winston Churchill quotes (British Orator, Author and Prime Minister during World War II. 1874-1965)
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“I have always believed that writing advertisements is the second most profitable form of writing. The first, of course, is ransom notes...”
Philip Dusenberry quotes
Similar Quotes. About: Writing quotes, Advertising quotes.
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“Advertising is the greatest art form of the 20th century.”
Marshall McLuhan quotes (Canadian communications theorist Educator, Writer and Social Reformer, 1911-1980)
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“In day-to-day commerce, television is not so much interested in the business of communications as in the business of delivering audiences to advertisers. People are the merchandise, not the shows. The shows are merely the bait.”

Similar Quotes. About: Business quotes, Communication quotes, Advertising quotes, Television quotes, Media quotes, Audiences quotes, Commerce quotes.
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“I have learned that you can't have good advertising without a good client, that you can't keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for.”
Leo Burnett quotes (Pioneer American advertising Executive, 1891-1971)
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“You can fool all the people all the time if the advertising is right and the budget is big enough.”
Joseph E. Levine quotes
Similar Quotes. About: Advertising quotes, People quotes.
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“While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising.”
Jef I. Richards quotes (US advertising professor)
Similar Quotes. About: Truth quotes, Advertising quotes.
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“When executing advertising, it's best to think of yourself as an uninvited guest in the living room of a prospect who has the magical power to make you disappear instantly.”
John O'Toole quotes
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