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Quotation:
“
The purpose of business is to create and keep a customer.
”
Peter F. Drucker quotes
(
American
Educator
and
Writer
, b.
1909
)
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Management is doing things right; leadership is doing the right things.
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Efficiency is doing things right; effectiveness is doing the right things.
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The most important thing in communication is to hear what isn't being said.
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“
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
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American
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“
Leadership is not magnetic personality/that can just as well be a glib tongue. It is not making friends and influencing people /that is flattery. Leadership is lifting a person's vision to higher sights, the raising of a person's performance to a higher standard, the building of a personality beyond its normal limitations.
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“
Knowledge has to be improved, challenged, and increased constantly, or it vanishes.
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1909
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“
Doing the right thing is more important than doing the thing right
”
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(
American
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Writer
, b.
1909
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“
Quality in a product or service is not what the supplier puts in. It is what the customer gets out and is willing to pay for. A product is not quality because it is hard to make and costs a lot of money, as manufacturers typically believe. This is incompetence. Customers pay only for what is of use to them and gives them value. Nothing else constitutes quality.
”
Peter F. Drucker quotes
(
American
Educator
and
Writer
, b.
1909
)
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“
Whenever you see a successful business, someone once made a courageous decision
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(
American
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1909
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“
A business exists to create a customer
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1909
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