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“The most powerful element in advertising is the truth.”
William Bernbach quotes (American advertising executive, 1911-1982)

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“In advertising, not to be different is virtual suicide.”
William Bernbach quotes (American advertising executive, 1911-1982)
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“Advertising isn't a science. It's persuasion. And persuasion is an art.”
William Bernbach quotes (American advertising executive, 1911-1982)
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“Advertising is the 'wonder' in Wonder Bread.”
Jef I. Richards quotes (US advertising professor)
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“Advertising doesn't create a product advantage. It can only convey it.”
William Bernbach quotes (American advertising executive, 1911-1982)
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“Advertising is the art of convincing people to spend money they don't have for something they don't need.”
Will Rogers quotes (American entertainer, famous for his pithy and homespun humour, 1879-1935)
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“Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.”
William Bernbach quotes (American advertising executive, 1911-1982)
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“Many a small thing has been made large by the right kind of advertising.”
Mark Twain quotes (American Humorist, Writer and Lecturer. 1835-1910)
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“Advertising is totally unnecessary. Unless you hope to make money.”
Jef I. Richards quotes (US advertising professor)
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“Advertising is the most fun you can have with your clothes on.”
Bill Cosby quotes (American Actor, Comedian and Producer. b.1937, Philadelphia, Pennsylvania, USA)
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“What you say in advertising is more important than how you say it.”
David Ogilvy quotes (Scottish born British military intelligence officer and later top advertising executive, 1911-1999)
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