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“The man who stops advertising to save money is like the man who stops the clock to save time”

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“The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.”
Leo Burnett quotes (Pioneer American advertising Executive, 1891-1971)
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“I have learned that you can't have good advertising without a good client, that you can't keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for.”
Leo Burnett quotes (Pioneer American advertising Executive, 1891-1971)
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“There is more money wasted in advertising by underspending than by overspending. Years ago someone said that underspending in advertising is like buying a ticket halfway to Europe. You've spent your money but you never get there.”
Morris Hite quotes
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“Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'”
Leo Burnett quotes (Pioneer American advertising Executive, 1891-1971)
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“Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't.”
Morris Hite quotes
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“Advertising is the greatest art form of the 20th century.”
Marshall McLuhan quotes (Canadian communications theorist Educator, Writer and Social Reformer, 1911-1980)
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“You can fool all the people all the time if the advertising is right and the budget is big enough.”
Joseph E. Levine quotes
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“Advertising moves people toward goods; merchandising moves goods toward people.”
Morris Hite quotes
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“Advertising is the art of convincing people to spend money they don't have for something they don't need.”
Will Rogers quotes (American entertainer, famous for his pithy and homespun humour, 1879-1935)
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“Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.”
William Bernbach quotes (American advertising executive, 1911-1982)
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