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“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”
Peter F. Drucker quotes (American Educator and Writer, b.1909)

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“The purpose of business is to create and keep a customer.”
Peter F. Drucker quotes (American Educator and Writer, b.1909)
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“The most important thing in communication is to hear what isn't being said.”
Peter F. Drucker quotes (American Educator and Writer, b.1909)
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“Quality in a product or service is not what the supplier puts in. It is what the customer gets out and is willing to pay for. A product is not quality because it is hard to make and costs a lot of money, as manufacturers typically believe. This is incompetence. Customers pay only for what is of use to them and gives them value. Nothing else constitutes quality.”
Peter F. Drucker quotes (American Educator and Writer, b.1909)
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“There is nothing so useless as doing efficiently that which should not be done at all.”
Peter F. Drucker quotes (American Educator and Writer, b.1909)
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“The leaders who work most effectively, it seems to me, never say 'I'. And that's not because they have trained themselves not to say 'I'. They don't think 'I'. They think 'we'; they think 'team'. They understand their job to be to make the team function. They accept responsibility and don't sidestep it, but 'we' gets the credit.... This is what creates trust, what enables you to get the task done.”
stillman01 Peter F. Drucker quotes (American Educator and Writer, b.1909)
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“Knowledge has to be improved, challenged, and increased constantly, or it vanishes.”
Peter F. Drucker quotes (American Educator and Writer, b.1909)
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“Efficiency is doing things right; effectiveness is doing the right things.”
Peter F. Drucker quotes (American Educator and Writer, b.1909)
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“Management is doing things right; leadership is doing the right things.”
Peter F. Drucker quotes (American Educator and Writer, b.1909)
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“Whenever you see a successful business, someone once made a courageous decision”
Peter F. Drucker quotes (American Educator and Writer, b.1909)
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“Business has only two functions - marketing and innovation.”
Milan Kundera quotes (Czech Novelist, Playwright and Poet, b.1929)
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