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    I Like this quote I dislike this quoteSet exorbitant standards, and give your people hell when they don't live up to them. There is nothing so demoralizing as a boss who tolerates second rate work.

 David Ogilvy quotes (Scottish born British military intelligence officer and later top advertising executive, 1911-1999)

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    I Like this quote I dislike this quoteOn the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.

 David Ogilvy quotes (Scottish born British military intelligence officer and later top advertising executive, 1911-1999)

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    I Like this quote I dislike this quoteI don't know the rules of grammar. If you're trying to persuade people to do something, or buy something, it seems to me you should use their language.

 David Ogilvy quotes (Scottish born British military intelligence officer and later top advertising executive, 1911-1999)

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    I Like this quote I dislike this quoteAdvertising is only evil when it advertises evil things.

 David Ogilvy quotes (Scottish born British military intelligence officer and later top advertising executive, 1911-1999)

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    I Like this quote I dislike this quoteThe consumer isn't a moron. She is your wife.

 David Ogilvy quotes (Scottish born British military intelligence officer and later top advertising executive, 1911-1999)

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    I Like this quote I dislike this quoteDon't bunt. Aim out of the ball park. Aim for the company of immortals.

 David Ogilvy quotes (Scottish born British military intelligence officer and later top advertising executive, 1911-1999)

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