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“Mass demand has been created almost entirely through the development of advertising.”
Calvin Coolidge quotes (American 30th President of the United States, 1872-1933)
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“In our factory, we make lipstick. In our advertising, we sell hope.”
Peter Nivio Zarlenga quotes
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“Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't.”
Morris Hite quotes
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“Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'”
Leo Burnett quotes (Pioneer American advertising Executive, 1891-1971)
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“Advertising isn't a science. It's persuasion. And persuasion is an art.”
William Bernbach quotes (American advertising executive, 1911-1982)
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