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    I Like this quote I dislike this quoteOn the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.

 David Ogilvy quotes (Scottish born British military intelligence officer and later top advertising executive, 1911-1999)

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    I Like this quote I dislike this quoteThe headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising.

 David Ogilvy quotes (Scottish born British military intelligence officer and later top advertising executive, 1911-1999)

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    I Like this quote I dislike this quoteNinety-nine percent of advertising doesn't sell much of anything.

 David Ogilvy quotes (Scottish born British military intelligence officer and later top advertising executive, 1911-1999)

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    I Like this quote I dislike this quoteThe more informative your advertising, the more persuasive it will be.

 David Ogilvy quotes (Scottish born British military intelligence officer and later top advertising executive, 1911-1999)

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    I Like this quote I dislike this quoteDon't bunt. Aim out of the ball park. Aim for the company of immortals.

 David Ogilvy quotes (Scottish born British military intelligence officer and later top advertising executive, 1911-1999)

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