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    I Like this quote I dislike this quoteOn the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.

 David Ogilvy quotes (Scottish born British military intelligence officer and later top advertising executive, 1911-1999)

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    I Like this quote I dislike this quoteThe headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising.

 David Ogilvy quotes (Scottish born British military intelligence officer and later top advertising executive, 1911-1999)

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