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“I have learned that you can't have good advertising without a good client, that you can't keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for.”
Leo Burnett quotes (Pioneer American advertising Executive, 1891-1971)
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“We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'”
Leo Burnett quotes (Pioneer American advertising Executive, 1891-1971)
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“Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'”
Leo Burnett quotes (Pioneer American advertising Executive, 1891-1971)
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“The man who stops advertising to save money is like the man who stops the clock to save time”

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“Plan the sale when you plan the ad.”
Leo Burnett quotes (Pioneer American advertising Executive, 1891-1971)
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“Good advertising does not just circulate information. It penetrates the public mind with desires and belief.”
Leo Burnett quotes (Pioneer American advertising Executive, 1891-1971)
Similar Quotes. About: Information quotes, Mind quotes, Advertising quotes.
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“The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.”
Leo Burnett quotes (Pioneer American advertising Executive, 1891-1971)
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“Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.”
Leo Burnett quotes (Pioneer American advertising Executive, 1891-1971)
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“I've never found a client's business problem that could be solved solely through advertising.”
Lee Clow quotes
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“What helps people, helps business.”
Leo Burnett quotes (Pioneer American advertising Executive, 1891-1971)
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“Kodak sells film, but they don't advertise film. They advertise memories.”
Theodore Parker quotes
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