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    I Like this quote I dislike this quoteEvery advertisement should be thought of as a contribution to the complex symbol which is the brand image.

 David Ogilvy quotes (Scottish born British military intelligence officer and later top advertising executive, 1911-1999)

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    I Like this quote I dislike this quoteAdvertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.

 David Ogilvy quotes (Scottish born British military intelligence officer and later top advertising executive, 1911-1999)

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    I Like this quote I dislike this quoteWhat really decides consumers to buy or not to buy is the content of your advertising, not its form.

 David Ogilvy quotes (Scottish born British military intelligence officer and later top advertising executive, 1911-1999)

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    I Like this quote I dislike this quoteI do not regard advertising as entertainment or an art form, but as a medium of information.

 David Ogilvy quotes (Scottish born British military intelligence officer and later top advertising executive, 1911-1999)

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    I Like this quote I dislike this quoteWhat you say in advertising is more important than how you say it.

 David Ogilvy quotes (Scottish born British military intelligence officer and later top advertising executive, 1911-1999)

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    I Like this quote I dislike this quoteNever write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.

 David Ogilvy quotes (Scottish born British military intelligence officer and later top advertising executive, 1911-1999)

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