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“Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'”
Jef I. Richards quotes (US advertising professor)
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1-10 Quotations of 17

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“In advertising, not to be different is virtual suicide.”
William Bernbach quotes (American advertising executive, 1911-1982)
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“Kodak sells film, but they don't advertise film. They advertise memories.”
Theodore Parker quotes
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“Many a small thing has been made large by the right kind of advertising.”
Mark Twain quotes (American Humorist, Writer and Lecturer. 1835-1910)
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“While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising.”
Jef I. Richards quotes (US advertising professor)
Similar Quotes. About: Truth quotes, Advertising quotes.
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“Advertising is totally unnecessary. Unless you hope to make money.”
Jef I. Richards quotes (US advertising professor)
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“There is no development strategy more beneficial to society as a whole - women and men alike - than the one which involves women as central players.”
Kofi Annan quotes (Ghanaian diplomat, seventh secretary-general of the United Nations, 2001 Nobel Peace Prize.)
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“Advertising looks fun and easy to do. So does playing the piano, Until you try it.”
SC1927 Stavros Cosmopulos quotes
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“Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.”
William Bernbach quotes (American advertising executive, 1911-1982)
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“Advertising doesn't create a product advantage. It can only convey it.”
William Bernbach quotes (American advertising executive, 1911-1982)
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“Thus, what is of supreme importance in war is to attack the enemy's strategy.”
Sun Tzu quotes (Chinese General and Author, b.500 BC)
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