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“Advertising isn't a science. It's persuasion. And persuasion is an art.”
William Bernbach quotes (American advertising executive, 1911-1982)
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“Kodak sells film, but they don't advertise film. They advertise memories.”
Theodore Parker quotes
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“In advertising, not to be different is virtual suicide.”
William Bernbach quotes (American advertising executive, 1911-1982)
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“The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.”
Leo Burnett quotes (Pioneer American advertising Executive, 1891-1971)
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“There is more money wasted in advertising by underspending than by overspending. Years ago someone said that underspending in advertising is like buying a ticket halfway to Europe. You've spent your money but you never get there.”
Morris Hite quotes
Similar Quotes. About: Money quotes, Advertising quotes.
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“The man who stops advertising to save money is like the man who stops the clock to save time”

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“The business that considers itself immune to the necessity for advertising sooner or later finds itself immune to business.”
Derby Brown quotes
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“Advertising is the greatest art form of the 20th century.”
Marshall McLuhan quotes (Canadian communications theorist Educator, Writer and Social Reformer, 1911-1980)
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“Advertising moves people toward goods; merchandising moves goods toward people.”
Morris Hite quotes
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“Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'”
Leo Burnett quotes (Pioneer American advertising Executive, 1891-1971)
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“The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.”
Leo Burnett quotes (Pioneer American advertising Executive, 1891-1971)
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