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“Advertising is what you do when you can't go see somebody. That's all it is.”
Fairfax Cone quotes (US advertising executive 1903-1977)
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“I have always believed that writing advertisements is the second most profitable form of writing. The first, of course, is ransom notes...”
Philip Dusenberry quotes
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“There is more money wasted in advertising by underspending than by overspending. Years ago someone said that underspending in advertising is like buying a ticket halfway to Europe. You've spent your money but you never get there.”
Morris Hite quotes
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“Advertising moves people toward goods; merchandising moves goods toward people.”
Morris Hite quotes
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“Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't.”
Morris Hite quotes
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“Good advertising does not just circulate information. It penetrates the public mind with desires and belief.”
Leo Burnett quotes (Pioneer American advertising Executive, 1891-1971)
Similar Quotes. About: Information quotes, Mind quotes, Advertising quotes.
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“In day-to-day commerce, television is not so much interested in the business of communications as in the business of delivering audiences to advertisers. People are the merchandise, not the shows. The shows are merely the bait.”

Similar Quotes. About: Business quotes, Communication quotes, Advertising quotes, Television quotes, Media quotes, Audiences quotes, Commerce quotes.
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“The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.”
Leo Burnett quotes (Pioneer American advertising Executive, 1891-1971)
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“Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'”
Leo Burnett quotes (Pioneer American advertising Executive, 1891-1971)
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“The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.”
Leo Burnett quotes (Pioneer American advertising Executive, 1891-1971)
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“I have learned that you can't have good advertising without a good client, that you can't keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for.”
Leo Burnett quotes (Pioneer American advertising Executive, 1891-1971)
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