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Leo Burnett quotes

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Pioneer American advertising Executive, 1891-1971
Leo Burnett quotes
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    I Like this quote I dislike this quote“To swear off making mistakes is very easy. All you have to do is to swear off having ideas.”

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    I Like this quote I dislike this quote“If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.”

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    I Like this quote I dislike this quote“Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.”

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    I Like this quote I dislike this quote“What helps people, helps business.”

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    I Like this quote I dislike this quote“Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'”

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    I Like this quote I dislike this quote“Good advertising does not just circulate information. It penetrates the public mind with desires and belief.”

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    I Like this quote I dislike this quote“Curiosity about life in all of its aspects, I think, is still the secret of great creative people.”

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    I Like this quote I dislike this quote“We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'”

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    I Like this quote I dislike this quote“The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders.”

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    I Like this quote I dislike this quote“When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either.”

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