“For the early hours on Wednesday, the students needed to talk about the tragedy and process the information. As the day progressed a sense of normalcy returned, but we'll keep a close eye on some of the students who seem to be affected the most.”
“That relationship (with Nike) is guaranteed to continue. They created the Jordan brand line of shoes and apparel, a whole company for which he is chief executive officer. That relationship is guaranteed.”
“You usually see guys make more money in endorsements as they get older even if their skills are diminishing. By then they're known quantities, not just to the public but to corporations. These corporations are very risk-averse, and they like to know that they can trust these guys. Athletes who have already had long careers without scandals are safer, whereas a 23-year-old is seen as more likely to get into trouble.”
“It's not a new concept, but it's brand new for this program. It's brought kids back into school that we couldn't get into school. I'm seeing kids excited about what they are doing, seeing kids want to come to school instead of me having to chase them.”
“[IEG, a Chicago-based company that tracks sponsorship deals, first broke out action-sports sponsorships in 2004 when the category approached $100 million.] In our view of the world, that makes it a significant category unto itself, ... It's proven that it isn't a fad.”
“He's been around for a long time now, and people who are not even diehard tennis fans certainly know who he is. He's done well for his endorsers. He's got enough activity and desire to stay in the public eye. He's got an image, he's likable and people have an affinity for him.”
