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Jef I. Richards quotes

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US advertising professor

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    I Like this quote I dislike this quote“Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'”

 Jef I. Richards quote

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    I Like this quote I dislike this quote“While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising.”

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    I Like this quote I dislike this quote“Creativity is an advertising agency's most valuable asset, because it is the rarest.”

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    I Like this quote I dislike this quote“In advertising, sex sells. But only if you're selling sex.”

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About: Sex quotes.
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    I Like this quote I dislike this quote“Advertising is totally unnecessary. Unless you hope to make money.”

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    I Like this quote I dislike this quote“Advertising is the 'wonder' in Wonder Bread.”

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    I Like this quote I dislike this quote“The Death of Advertising? I think that's in the book of Revelation. It's the day when people everywhere become satisfied with their weight, their hair, their skin, their wardrobe, and their aroma.”

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    I Like this quote I dislike this quote“There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is regulated for truth. I'll put the accuracy of the average ad in this country up against the average news story any time.”

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    I Like this quote I dislike this quote“Internet advertising will not replace traditional media, it will compliment them.”

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    I Like this quote I dislike this quote“Advertising practitioners are interpreters. But unlike foreign language interpreters, adpeople must constantly learn new languages. They must understand the language of each new product, and speak the language of each new target audience.”

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