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    I Like this quote I dislike this quote“This database is of the entire market, not just those who are doing business with us.”

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    I Like this quote I dislike this quote“We're kind of setting up various Petri dishes full of experiments and then we'll be measuring and correcting. I think incremental improvement in your market always hits your bottom line pretty nicely - so if we can improve acquisition efforts by a half of a percent or a percent, or improve retention by one or two percent, that's very significant.”

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    I Like this quote I dislike this quote“[We're interested in] understanding a little bit more about what different segments are interested in with our product offerings and perhaps doing a little bit more in the CRM area of connecting with them on content or events they might be interested in - so both acquisition and retention.”

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