“I visited the labs at Caltech, and they’re running an experiment called FAST where they can bring down a DVD-quality movie in 5 seconds. The director told me it could be operative in the market in 18 months. Well, my face blanched.”
“In the last 15 years, 70 to 77 percent of all parents with children under 13 find this ratings system very useful to fairly useful ... in helping parents make their own decisions.”
“Mr. Rove wanted to come out and have a meeting with the top executives of the studios, the television networks, theater owners, to see what ideas we have that would enable this war to be fought on every front, ... The ideas will be lofted at this meeting on Sunday, and then I'll see to it, with my colleagues' help, that we transform these ideas into action.”
“The government cannot devise and enforce it's own ratings systems. For a variety of First Amendment reasons it just can't be done, ... Indeed, the FTC report clearly states there are serious First Amendment problems.”
“Yet one thing has not changed, ... A moviemaker's single indispensable asset -- as elementally essential now as it was in the Golden Years -- is the Story. And that means studio executives of this era must share the same DNA as industry pioneers in at least one particular -- the ability to find a narrative with heart and heat.”
