“Given that external reality is a fiction, the writer's role is almost superfluous. He does not need to invent the fiction because it is already there.”
“Pop artists deal with the lowly trivia of possessions and equipment that the present generation is lugging along with it on its safari into the future.”
“The technological landscape of the present day has enfranchised its own electorates --the inhabitants of marketing zones in the consumer goods society, television audiences and news magazine readerships. . . vote with money at the cash counter. . .”
“We live in a world ruled by fictions of every kind -- mass merchandising, advertising, politics conducted as a branch of advertising, the instant translation of science and technology into popular imagery . . .”
“The marriage of reason and nightmare which has dominated the 20th century has given birth to an ever more ambiguous world. Across the communications landscape move the specters of sinister technologies and the dreams that money can buy.”
“The car as we know it is on the way out. To a large extent, I deplore its passing, for as a basically old-fashioned machine, it enshrines a basically old-fashioned idea: freedom.”
