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Howard Buford quotes

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    I Like this quote I dislike this quote“You could reach gay audiences by going on 'Will & Grace' certainly, but it's a very expensive program, and you are reaching a lot of other consumers as well.”

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    I Like this quote I dislike this quote“They (gays and lesbians) not only have greater discretionary income, which can be used for luxury items like cars But they have much more disposable time, time for travel and entertainment.”

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    I Like this quote I dislike this quote“If you are a corporation, you have to play to the largest audience. It is very dangerous for a corporation to say we want some people to buy our products, but not others. When you talk about marketing to gays and lesbians, there is always a significant layer of politics & (but) from a corporate point of view, there is a very clear business case to be made.”

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