“We will determine, based on their information, if we need to change the name of the hospital or if the name doesn't accurately reflect what we do anymore.”
“We're not necessarily changing the name of the hospital. What we are doing is significant. We will be moving forward with doing quantitative and qualitative research. A consultant will interview physicians, board members, employees and community opinion leaders. She will get a feel about what the community thinks about BCH and what they believe its image to be.”
