“Broadband access and an ever-growing volume of Web content make the Internet a tempting go-to place, and they are likely drivers behind this changing Web surfing habit. People can break up their workday by snacking on the Internet at their desktops. Or they can kill a little waiting time by browsing the Web through their cell phones. Or they can fill a lazy few hours just going online to see what's up.”
“The Internet is a destination. It's some place to see what's going on, to hang out, to find new things. You go there with the expectation that there is something interesting happening and you'll be informed or entertained just by going there.”
“It puts Web surfing in the ranks of the most popular things that people do online on any given day. It elevates it to a different status. People just go and do it a lot more, on a more regular basis than before.”
