“McDonald's has introduced healthier menu items to broaden their appeal, particularly to women and specifically to moms, and this is just an extension of that.”
“You get the customer, the primary customer, which is the child, in the door, and then the adult will also typically buy something else, adding to revenues and profits.”
“We're glad to see that sales in Europe have turned around. McDonald's said nothing about Asia so that could mean that they're still sucking wind there.”
“The market has a high expectation for comparable sales going forward but it may be difficult for the company to keep this kind of momentum going forward.”
“We're concerned that McDonald's may not be able to sustain these levels of comparable sales gains over the next 8 to 9 months. We expect sales growth going forward to be in the mid single-digits of between 4 to 6 percent as the company enters a period of tougher comparisons from a year ago.”
