“While there was support for keeping the current name, the majority of those surveyed, nearly two thirds, supported some sort of name change. At the same time, the research found strong support generally for preserving the history of the team in some way.”
“The Mighty Ducks' organization very carefully considered the question of whether to change the team name, and spent many months evaluating various options.”
“The process included both qualitative research and a formal quantitative telephone survey of Mighty Ducks season ticket holders. While there was support for keeping the current name, the majority of those surveyed, nearly two-thirds, supported some sort of name change.”
