“It is our hope that the Retailer Recognition Campaign has served to deliver this simple message to the retail community: What's recognized gets repeated. What our organization has found is that the benefits of rewarding positive clerk behavior and promoting the use of positive reinforcement to help prevent underage sales can resonate beyond just the person being recognized. We feel that rewarding the right behavior and telling others in the community about it creates a positive ripple effect both within an individual retail establishment and indeed across the retail industry as a whole.”
