“Walgreen can offer Peapod a number of advantages, including substantial experience in selecting and merchandising health and beauty products, and cost advantages due to our product volumes and efficiencies. We believe that our combined efforts in San Francisco will yield a strong consumer offering.”
“Digital brand integration is part of the evolution of product placement. It's simply another tool marketers use to get products integrated into shows. If you can put it in a package, we can put it in a show.”
“We can place a product, virtually any size, in almost any location. It really depends on what the program and the video in each individual episode provides in terms of a logical or contextual background.”
“We work very, very hard to find that fine line where location is meaningful enough to be interesting to an advertiser but not so intrusive that it interrupts the creative flow of the show.”
“You could place one product in a first-run telecast, a second product what that program is rerun, and a third product when the show goes into syndication, and another product when it goes on cable.”
“This is the first time anyone has been able to look at the cancer risk associated with single alpha particles going through cells, and what we saw was the effects were in fact rather less than expected,”
