“As we continue to rebuild the herds out there and to bring the species back from a point where it was on the brink of extinction 120 years ago, it really requires that it end up on the dinner plate, for the ranchers to have the incentive to bring the animals back.”
“Americans are increasingly discovering a direct connection between the quality of their diet and the quality of their life. The growing interest in high quality food is enticing more consumers to take their first bite of deliciously healthy bison meat.”
“We think the demand is up because more and more consumers are making the connection between diet and health -- how what they eat relates to how long they live and how well they live. People have started to come back to red meat, but they're looking for a variety.”
“A number of consumers have a perception that it's going to be wild or tough, but actually it's very nutrient dense and flavorful. We like to call it robust. Particularly for women, it's very advantageous. It's low in fat, high in iron.”
